Getting Started…

Here's what we need from you to get your campaign up and running. Most of this takes about 15 minutes to pull together.

WHAT WE NEED FROM YOU

  1. A DEDICATED EMAIL ADDRESS

Please create the following email on your domain: fanforge@yourdomain.com

For example, if you're Rolling Stone, that would be fanforge@rollingstone.com.

We use this email to set up your own dedicated FanForge account. Your account is completely separate from every other client — your data, your billing, your login, all isolated under your domain. If you ever need to make changes or part ways, everything is clean and independent.

  1. YOUR AD PLATFORM INFO

Let us know which platforms you're currently running ads on (or want to run ads on), and share the tracking pixel IDs for each one. We'll wire them all together so every fan interaction on your site feeds your retargeting audiences automatically.

We currently support:

  • Meta (Facebook / Instagram)

  • TikTok

  • Google Ads

  • Snapchat

  • X (Twitter)

  • Pinterest

If you're using other platforms, let us know — we can integrate just about anything.

A few quick questions:

  • Which platforms are you currently running paid ads on?

  • Do you already have retargeting audiences set up?

  • Do you want us to build new audiences from your FanForge data, add to your existing ones, or both?

  • Roughly what's your monthly ad budget per platform?

  • Who on your team handles ad account access?

  1. PHOTOS AND VIDEO

We need a small set of creative assets to use in your retargeting ads and campaign pages.

What to send us:

  • 1 to 5 of your favorite photos — artist shots, album art, merch, live shows, whatever represents the brand best. High resolution (at least 1080x1080).

  • 1 video — a music video clip, reel, behind-the-scenes, live performance, anything you love. At least 720p quality.

If you have brand guidelines (colors, fonts, logos), existing ads that have performed well, or any assets you don't want us to use, send those along too.

  1. CAMPAIGN DETAILS

Tell us a bit about what you're promoting:

  • Artist or brand name

  • The website we'll be tracking (e.g., shop.yourname.com)

  • What does success look like for you? (merch sales, streams, email signups, ticket sales, etc.)

  • Which countries or regions matter most?

  • When does the campaign start, and how long do you want to run it?

  • Do you want short links for social media and bio pages? (We provide these through ff1.ai)

WHAT HAPPENS NEXT

Once we have everything above, here's what we do on our end:

  1. We set up your dedicated FanForge Analytics account under your domain

  2. We create your secure login so you (and your team) can access your dashboard

  3. We configure your campaign and start collecting fan data immediately

  4. We install all your retargeting pixels so every platform gets fed automatically

  5. We set up your smart links if you need them (short, trackable URLs for social and bio)

  6. We verify everything is working and walk you through your dashboard

From there, we handle the day-to-day:

  • Your data pipeline runs automatically every day

  • We review your campaign performance weekly

  • We send you reports monthly

  • We rotate creative, update audiences, and adjust strategy as needed

You focus on making great music and content. We handle the data and retargeting.

HOW THE FANFORGE PIXEL WORKS

We give you one small piece of code to add to your website. That's it.

This single script does everything:

  • Tracks every fan visit, click, and interaction on your site

  • Feeds that data into your private FanForge Analytics dashboard

  • Automatically fires all your retargeting pixels (Meta, TikTok, Google, etc.) at the same time

  • Maps fan actions (purchases, signups, downloads) to the right conversion events on each ad platform

You don't need to manage multiple tracking codes or worry about pixels breaking. One script, all platforms, fully managed by us.

YOUR DATA IS YOURS

Every client's data is completely isolated:

  • Your analytics account is separate from every other client

  • Your billing is separate

  • Your login and team access is separate

  • Your retargeting pixels and audiences are separate

If you ever need to make changes, nothing affects anyone else. And your historical data is always accessible for reporting, no matter what.